On Easter Sunday, Christians around the world will celebrate the triumph of life over death. We hope our new ad—featuring adorable footage of animals who were rescued from factory farms and slaughterhouses—will encourage Christians to continue their Easter celebration at the dinner table by choosing healthy vegan foods that no one had to die for.

By choosing an animal-free main course, such as a faux-turkey roast, Field Roast Celebration Roast, or hearty vegan ham dish, each one of us can stand against the abuse of God’s creatures—who are in desperate need of our help.

 For Christ’s sake and the sake of his animals, pledge to go vegan.

 

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