PETA’s new holiday ad stars Toby the turkey—one of God’s wondrous creations—and is sure to inspire you to embrace compassion to our fellow animals. The festive ad will be running on TV ahead of Christmas in several cities across the U.S. during The Grinch, but you can catch it here first:

Meet Toby the Turkey

The touching tale—made in collaboration with creative agency Dream Farm Studios—follows young Toby the turkey’s narrow escape from a slaughterhouse-bound truck.

Toby is shown mercy, unlike the 300 million turkeys slaughtered for food in the U.S. every year who will never know what it’s like to enjoy fresh air, sunshine, a satisfying meal, or a life free from exploitation.

Turkeys can recognize each other by their voices and love to explore—they can recall the geographic features of areas exceeding 1,000 acres. And like humans, they form strong social bonds.

This ad follows the news that former workers of Plainville Farms, a self-described “humane” turkey supplier, were recently charged with more than 140 counts of cruelty to animals after a PETA investigation. The horrors we exposed at Plainville Farms suppliers make it clear that no meat is “humane.” Even if you pay premiums at the grocery store, you’re still eating someone’s flesh.

Spread the Lord’s Kindness and Goodwill to ALL This Season!

Share this ad with your loved ones:

Animals want to be with their families, too. Turkeys are sentient beings and part of God’s creation, so PETA LAMBS encourages you to live and let live by leaving them—and all other animals—off your plate.

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